Echarm Properties in Xiaogan

Echarm (Yishang) is a midscale hotel brand under Dossen Group, one of China's major hotel operators, with more than 630 hotels open or in development across 200+ cities and 30 provinces. The brand serves around 13 million guests each year and is aimed primarily at younger travelers looking for modern accommodation without the higher price tag of upscale hotels. Its properties combine contemporary interiors, comfortable guest rooms, and practical facilities suited to both short visits and longer stays. With hotels in major business centers, commercial districts, and popular travel destinations throughout China, Echarm offers a range of options for guests travelling for work or leisure.

Member Benefits

• Up to 24% Off Room Rates – Members can save up to 24% by booking directly through Dossen's Miao Club app or mini-program.
• Free Breakfast and Late Check-Out – Membership benefits include complimentary breakfast and late check-out until 4 PM.
• Reward Points – Earn points on eligible stays and use them towards discounts on future bookings.
• Complimentary Laundry – Echarm hotels offer wash-and-return laundry services, making it easier for guests to take care of their clothes during a stay.

Why Choose Echarm?

• Large Hotel Network – 478 Echarm hotels with 44,160 rooms were open at the end of 2025, according to the China Hotel Association's ranking; Dossen's own count, including hotels under development, is more than 630.
• Good Value for Money – The brand focuses on keeping operating costs and room rates competitive while offering the facilities expected of a midscale hotel.
• Modern Interiors – Its contemporary design and youthful styling offer a more relaxed alternative to traditional business hotels.
• Rewards Across Multiple Brands – Through Dossen's Miao Club, members can collect and redeem points across 14 hotel brands. The programme had more than 130 million registered members in 2025.