37GS Residences

The location here is really good. It’s next to Oxford Street and close to underground.

We stayed as a family of four (two adults and 9 and 11 year old, 9 year old has special needs) and had a mixed experience- mostly b/c we booked through Marriott Homes and Villas to use points. I strongly urge caution when booking through Marriott as there is no support. The apartment was clean and well-managed, but there were notable downsides. Despite booking a room with two bedrooms and two king beds (my husband and kids are all very tall), the advertised bed sizes were incorrect, and our children couldn’t share a bed comfortably. One kept falling out of bed and we asked for support from the front desk and they offered us a cot for 100 USD nightly- we had a busy schedule so instead of fighting with the front desk, I tried to escalate to Marriott- let me tell you- there is 0 support. No response to email/no response to phone calls- literally just went to voicemail. I followed up with the front desk the next night and they explained that they were also annoyed with marriott- that the listing has been incorrect and now two months later, it is still incorrect. The staff did nicely arrange linens on the floor for her to sleep on (as she continually fell out of bed). It took a few days for her to admit that she was not sleeping at night at which point I pushed the staff to give us a cot free of charge, but this was far from ideal given the cost (over $1,000 per night) and we did end up paying extra for this specific room when there were other less expensive units that would have fit out needs. Some maintenance issues—like broken window handle locks —were acknowledged but not fixed, leading to stuffy nights as the windows could not stay open and there are no fans in the unit. The living room setup was also uncomfortable for a family of four- watching a movie and sprawling out was not possible as the couch was somewhat small (fits three max) and the extra chairs were not comfortable for watching a movie. It seemed like requests required a few follow ups- I may have received a few fans if I pressed the issue, the cot may have come sooner- but we had such full days and we were normally out of the apt by 10 am and didn't return until after 10 pm- I blame myself for not pushing , but I also would have appreciated some proactiveness. The location is vibrant- centrally located with lots of great shopping, bars, and restos- but there were a few fights/drunks breaking bottles on the street which woke us up. This seemed to only happen on Friday and Saturdays- the rest of the week was fine. Not a critique of the hotel - just something to know about the area. The apartment was clean and well stocked, but the bathrooms did have a sewer smell to them that seemed somewhat common for the area. We’d recommend NEVER booking through Marriott Homes & Villas- I know I paid a premium to use my points- and calling to verify bed sizes if this is important to you

Gorgeous apartments, building and unit kept spotless, central Soho location, walking distance to some of the best food, coffee & shopping in SoHo. The entrance is hidden near a quiet square, so I felt extremely safe walking alone at night as a woman. Ali was the best! He made sure to take care of us when our schedule changed, and made our experience that much better, thank you Ali!! :) Would highly recommend to anyone staying in London for a longer period of time, this was the right choice!

This apartmemt was one of the best that I have stayed in on a leisure trip. The location in the middle of SoHo is perfect for shopping, bars, and restaurants. The front desk staff are always available and helpful as well. Inside apartment 21 you will find 2 nicely appointed bedrooms with connected private bathrooms. The rooms have TV’s as well and a safe. The kitchen and living areas are more than large and comfortable. We also liked the outdoor space with the huge fully opening glass door. The next time I’m in London and need a 2-bedroom apartment I’m not going to bother looking elsewhere.

We recently stayed at 37GS Residences in Golden Square for four nights (myself and 3 adult daughters). Perfect location, modern 2 bedroom apartment with 2 king beds). A minute walk to Piccadilly Circus (main hub to get hop-on hop-off bus, taxi, food, etc) and a five minute walk to Trafalgar Square. Our apartment was perfect for 4 adults, spacious, clean and safe. There is no true concierge, but a man is in the lobby to greet you and show you to your apartment. Someone is there 24/7. However it it is not like staying in a hotel with a concierge as they do not provide maps, extra towels, help with dinner reservations, etc. It is like staying in an apartment building (which was fine with us)! Only complaint was the noise from a bar, and bottle collection at 7:30am! That happened twice during our 4 night stay. Not terrible though. Would definitely stay there again! Loved London and the 37GS Residences!