Gruyeres is beautiful village and Gruyeres Rooms is located right in the centre. The village itself is only open to cars at certain times but there is plenty of reasonably priced parking near by and the fact that it is mostly free of cars adds to its charm. The hotel rooms are above a shop which sells souvenirs and also where you can see Gruyere cheese being made. You will get a 10% discount on anything bought in the shop. We booked 2 rooms, an economy double and economy triple which were both in the attic. Don't be put off by the word economy or the fact that the only windows are skylights. Both rooms were exceptionally clean and the triple in particular very bright. Ok, so you don't get a view but as soon as you step out of the door you are in the thick of the village so it really didn't matter. The bathrooms were both large and had lovely powerful showers. The double was a good size and the bed, although very firm, was comfortable, and the bedding was of very good quality. The triple room was extremely spacious with the same quality of beds and bedding. There is no air conditioning, but the fans provided are very good, and even on a hot weekend, we were kept cool overnight and slept well. We missed having a full-length mirror and a safe in the room, and the bed corners do stick out a little, but apart from that, the rooms were great. It is an old wooden building and the stairs are noisy! But we didn't get disturbed by them at all overnight. You will just sound like a herd of elephants going up and down them! There is a slight smell of cheese in the stairwell (which will just make you want a fondue!) But the rooms smell lush, so clean and fresh. We had breakfast at their partner restaurant Gruyeres Traditions (also with 10% off), which was a good continental. All the staff were friendly and helpful. Would highly recommend this hotel and the town of Gruyeres which is a delight!