Bread, coffee, handmade goods, and everything else you love, all laid out by Suzhou Creek.
🎯 Three days, 75 brands—experience them all in one stroll
Nov 13–15 at Rockbund, the YouYou Bread Lifestyle Festival.
Its name nods to “having it all” and to “you and your friends.” The idea was simple: a love of bread and the lifestyle that rises around it.
75 brands from mainland China, Hong Kong and Macau, France, Japan, and Thailand. 25 are visiting Shanghai for the first time, so you can finally meet the bakeries you’ve been following online. Even better, all 75 owners will be there in person—no stand-ins, no temps. Feel free to ask them: how long did this sourdough ferment, and why choose this flour?
A lap around feels like a kid let loose in a granary.
🥖 Bread & drinks: top bakeries from China and abroad
Nanseitei from Fukuoka’s Ohori Park is bringing its sourdough made only with Tanaka organic wheat flour; the sugar is raw Kikaijima cane, the salt is handcrafted in Nagasaki, and even the raisins, walnuts, and chocolate are organic.
Shenzhen’s Xiangye Bakery teams up again with its old friends from Yongkang to spotlight breads baked with Chinese wheat; Macau’s sourdough-only SQUARE SOURDOUGH offers vegan and gluten-free custom loaves and sells its own milled flour and starters; Salt & Bread from Ningbo has been a sensation since 2021—online drops vanish in seconds and their signatures sell out before noon. They’re bringing a dark ale potato cheese sourdough and a rose & Manchego sheep-milk Lodève.
Wheel Store & FOAK from Zhongshan make whole-wheat muffins with levain, Kasama Coffee from Kichijoji, Tokyo, is famed for its deep hand-net roast and slow flannel drip, and Ethicus Coffee from Shizuoka placed third in the 2026 World Coffee Roasting Championship (Japan region).
You’ll also meet well-loved names like DouShi Bakery from Guangzhou, Maororo from Wenzhou, Settle.d from Ningbo, and Shell Coffee from Ningbo.
🪑 Lifestyle: vintage aprons, handmade lamps, niche stationery
River and Roads from Chiang Mai is a boutique co-founded by the creator of Southeast Asia’s indigo label Jibberish; Shanghai’s Niz market opened its brick-and-mortar shop on Xinle Road this September, specializing in works from Japanese kilns and artisans; Plokámi from Chongqing focuses on clothing from 1900–1950, with the owner sourcing in France twice a year—visits are by appointment only.
Guangzhou’s PetitQuies crafts handmade silver jewelry, blublublu from Huizhou creates bespoke ceramics, Apronne from Changsha turns aprons into pieces you can actually wear out, and Shanghai’s HANAOU inherits 80 years of the Japanese Yamauchi tradition, with works shown at the Tokyo Metropolitan Art Museum.
Shenzhen’s atelier33 brings vintage household objects—its first outing beyond Guangdong. Vintage aprons, handmade lamps, culinary books, niche stationery—you might spot the very pieces from your favorite hidden shops.
🎨 Three interactive sessions—join any of them and your entry is on us
Bread illustration class | Japanese illustrator Yoko Akiyama has been painting bread since 1990. She’s bringing her 2027 Bread Calendar and other illustrated goodies. Sit down and sketch the loaf you just bought, then take home both the bread and your artwork. Nov 13, 14, and 15 at 1:00 PM and 4:00 PM, about 60 mins, 6 seats per session.
Bread on the YouYou table | Bread scholar Hiroaki Ikeda, founder of Pan Labo and known as the "bread fanatic," teams up with Cu Xiaogui for a Sino-Japanese tasting. Sample panettone and country loaves from 8 top bakeries while exploring the culinary culture behind festive and everyday breads. Nov 14 and 15 at 5:00 PM, about 90 mins, 40 seats per session.
Botanical dye workshop | Pick petals and leaves, arrange and bundle them, steam, then unwrap the surprise. Make a hemp tea towel, cotton socks, a calendar, or a cashmere scarf and take your piece home. Nov 13–15, starts 11:30 AM daily, crafting takes 10–30 mins—you can return about 2 hrs later to collect your creation.
🍞 Pop-up stalls: a three-day movable feast
Nov 13: Huang Zuodun of Zuodun Bakery makes his first appearance at a national market. Devoted to indigenous grains, he stone-mills ancient Chinese wheat from his own farm and is hailed as the "ambassador of Chinese wheat." He’ll bring several rare local varieties you seldom see.
Nov 14: Abi from Andante in Hangzhou pairs every loaf with a hand-drawn sketch, using house-cultured grape yeast and custom flour blends. No piling on ingredients—just patient fermentation.
Also on Nov 14, Bread-selling Cookie from Weifang—open only 2 days a week and nearly impossible to snag online—will show how perfecting the basics can be sublime.
With the lineup rotating daily, this three-day market is a flowing banquet for bread lovers.
📍 Before you go, take note
Time: Nov 13–15, 11:00 AM–7:00 PM daily
Venue: Rockbund (on Suzhou Creek where it meets the Huangpu River)
Tickets: On sale for 4 days only, includes map + stamp card
Weekends get crowded. For a relaxed visit, come Friday afternoon. First, pick up a map at the info desk and plan your route with stamps—one loop is just right for all 75 stalls.
After buying your bread, don’t rush off. Take your coffee to the banks of Suzhou Creek and stay awhile. The market lasts only three days, but the pleasure of wandering and chatting at leisure is worth setting aside an entire afternoon.