Luzhou, the most underrated city in Sichuan
🍶 Luzhou, the most underrated city in Sichuan. Why did it make me want to stay for three days of drinking?
Let me tell you a true story.
Before I went to Luzhou, a friend asked me, "Where is Luzhou?"
I said, "Sichuan."
He said, "I only know Chengdu, Chongqing, and Jiuzhaigou in Sichuan... What's in Luzhou?"
I said, "Luzhou Laojiao."
He said, "Oh, that liquor from the commercials?"
After I came back, I just wanted to say one thing: your misunderstanding of Luzhou is deeper than the Chishui River. 😤
In this city, the Yangtze and Tuojiang rivers meet, 2,000 years of liquor aroma ferments, the Red Army fought a legendary battle, and a bowl of Luzhou white cake and a serving of Gulin spicy chicken were so delicious that I changed my flight on the spot.
A 1.5-hour high-speed train ride from Chengdu, costing just over CNY 100. It's a city severely underestimated by its Liquor City label—a quadruple threat of local culture, liquor aroma, ancient towns, and delicious food!
Before I went, I thought Luzhou was just a place that produced liquor. Once I arrived, I realized this city is basically a hidden level of Sichuan tourism—full of surprises, and it even smells like liquor! 🎁🍶
🌟 Why am I recommending Luzhou even after drinking for three days?
✅ 1.5-hour direct high-speed train from Chengdu, perfect for a weekend getaway
✅ Luzhou Laojiao Tourist Area, stroll through 400-year-old cellars while smelling the liquor
✅ Yaoba Ancient Town, the gold standard of southern Sichuan dwellings, incredibly quiet
✅ Huangjing Old Forest, the last primeval forest at 28° north latitude
✅ Gulin spicy chicken + Luzhou white cake + Hejiang grilled fish, delicious enough to blow your mind
✅ Prices are incredibly friendly, eat until you're full for CNY 100+ per person
✅ Few crowds, no waiting in line, the ultimate reverse travel destination
🚄 Transportation guide
High-speed train: Chengdu East → Luzhou Station, about 1.5 hours, around CNY 100
Driving: About 3 hours from Chengdu, all highway
In-city: Bus CNY 2, taxi starting fare CNY 6, taking a taxi is recommended between attractions
🗺️ Essential 2-day itinerary
🍶 Day 1: Liquor aroma + ancient town, travel back 400 years in one day
📍 Morning: Luzhou Laojiao Tourist Area
🎫 Ticket: CNY 50 (includes liquor tasting)
⏰ Recommended time: 2–3 hours
Girls, is this really not the set of Red Sorghum?! 🍶
The Luzhou Laojiao Tourist Area is right in the city, and the 400-year-old cellar clusters are still brewing liquor today! As soon as you walk in, the air is filled with the sweet scent of distiller's grains, and you'll feel tipsy after just a few steps.
💡 Must-visit spots:
1573 National Treasure Cellar Cluster: Dug during the Wanli period of the Ming Dynasty, it has been in continuous use for over 400 years—a living relic!
Longquan Well: The lifeblood of liquor brewing, the well water is clear and sweet
Liquor History Museum: From Han Dynasty tomb bricks to modern liquor bottles, a history of Chinese baijiu
Liquor tasting: The ticket includes a cup of raw liquor. It's high-proof, so drink responsibly!
⚠️ Tips: It's recommended to hire a guide, otherwise you're just looking at some pits! Don't drive after tasting! Don't drive! Don't drive!
📍 Afternoon: Yaoba Ancient Town
🎫 Ticket: Free (some small attractions charge a fee)
⏰ Recommended time: 2–3 hours
A living fossil of southern Sichuan dwellings, so quiet you can hear your own footsteps. 🏘️
Not overly commercialized, with bluestone roads, old teahouses, and oil-paper umbrella shops... walking here, time slows down. The ancient town isn't big, but every corner is filled with the flavor of time.
💡 Must-visit spots:
Dahong Rice Shop: Qing Dynasty architecture, filming location for the movie Dahong Rice Shop
Ling Zifeng's Former Residence: The old home of the famous director, a must-visit for art lovers
Ancient Town Old Street: Authentic southern Sichuan dwellings, perfect for photos
Oil-paper umbrella shop: Handmade oil-paper umbrellas, so beautiful you'll want to buy them all
🍽️ Must-eat in the ancient town:
Yaoba red soup mutton: The soup is fresh and the meat is tender, a bowl in winter is divine
Huangba: Made of glutinous rice, sweet, fragrant, and soft, a local specialty
📍 Evening: Binjiang Road Night Market
Luzhou's nightlife is all by the river. 🌃
The Yangtze and Tuojiang rivers meet at Guanyizui. Walking along Binjiang Road at night, with the river breeze blowing, the alcohol wears off. The roadside is full of snack stalls and barbecue stands, with an incredibly rich atmosphere.
🍽️ Must-eat at the night market:
Hejiang grilled fish: Spicy, fresh, and fragrant, with crispy fish skin
Luzhou white cake: Sweet but not greasy, perfect for breakfast or a late-night snack
Zhu'erba: Available in savory and sweet, with sticky skin and fragrant filling
Xuyong pea noodle soup: Peas boiled until soft and mushy, noodles are chewy
🥾 Day 2: Primeval forest + red memories, experience two different lives in one day
📍 Morning: Huangjing Old Forest
🎫 Ticket: CNY 50
⏰ Recommended time: 3–4 hours
The last primeval forest at 28° north latitude, so beautiful it leaves you speechless! 🌲
Huangjing Old Forest is in Gulin County, with a forest coverage rate of over 96%, and it's packed with negative oxygen ions! Waterfalls, streams, ancient trees, sea of clouds... walking here, you feel like a little elf in the forest.
💡 Must-visit spots:
Bajiedong Waterfall Cluster: Layer upon layer, it's 10 degrees cooler here in summer
Huanyan: Danxia landform, red rock cliffs, so spectacular it'll make your legs weak
Sunzishan: Primeval forest, ancient trees reaching the sky
Red Army Tree: Where the Red Army passed during the Long March
⚠️ Tips: It's far from the city, so driving or chartering a car is recommended! Wear non-slip shoes, it's damp in the mountains! Remember to bring mosquito repellent if you go in summer!
📍 Afternoon: Taiping Ancient Town
🎫 Ticket: Free
⏰ Recommended time: 2 hours
An important node of the Red Army's Four Crossings of the Chishui River, full of red memories. 🚩
The ancient town is built on the mountain, with winding bluestone roads and Red Army relics everywhere. Walking in the ancient town, you can almost hear the bugle calls from back then.
💡 Must-visit spots:
Red Army Long March Four Crossings of the Chishui River Exhibition Hall: Full of historical significance
Taiping Ferry: Where the Red Army crossed the river back then
Ancient Town Old Street: Authentic southern Sichuan dwellings
📍 Evening: Zhangba Longan Forest
🎫 Ticket: Free
⏰ Recommended time: 1–2 hours
The largest longan forest north of the Tropic of Cancer in China, a natural oxygen bar! 🌳
Zhangba Longan Forest is right on the edge of the city, with tens of thousands of longan trees, the oldest of which are over 300 years old! Taking a walk in the evening, with the river breeze + shade + sunset, it's so comfortable you won't want to leave.
💡 Must-visit spots:
Longan forest trail, suitable for cycling or walking
Riverside viewing platform, watch the Yangtze River sunset
You can pick longans during the harvest season (August–September)
🌶️ Luzhou must-eat list
Food | Reason for recommendation | Average cost
Gulin spicy chicken | Luzhou's calling card, spicy, fresh, and fragrant, addictive the more you chew | CNY 40
Hejiang grilled fish | Crispy fish skin, spicy and flavorful | CNY 50
Luzhou white cake | Sweet but not greasy, melts in your mouth | CNY 10
Zhu'erba | Sticky skin and fragrant filling, available in savory and sweet | CNY 15
Xuyong pea noodle soup | Soft and mushy peas, chewy noodles | CNY 12
Yaoba red soup mutton | Fresh soup and tender meat, divine in winter | CNY 45
Naxi puffed sugar | Crispy and sweet, the best souvenir | CNY 20
🍽️ Hidden gem shops:
Gulin spicy chicken (look for the time-honored brand, locals line up for it)
Hejiang grilled fish (any stall at the Binjiang Road night market is good)
Luzhou white cake shop (first choice for breakfast, goes great with soy milk)
Xuyong pea noodle soup (in the alleys of the old town, certified by locals)
💰 Cost reference (per person)
Item | Cost
Round-trip high-speed train | CNY 200
Luzhou Laojiao Tourist Area | CNY 50
Huangjing Old Forest | CNY 50
Dining | CNY 120
Accommodation | CNY 100
In-city transportation | CNY 50
Total | Approx. CNY 570
💌 Final thoughts
Luzhou feels like a cup of aged liquor to me—the aroma hits you at first, then it's mellow and long-lasting, and you want another cup after you finish. 🍶
It has the local vibe of the Yangtze and Tuojiang rivers, the weight of 400-year-old cellars, the primeval beauty of Huangjing Old Forest, the red memories of Taiping Ancient Town, and the fiery passion of Gulin spicy chicken and Hejiang grilled fish.
It doesn't compete or fight for attention, yet it maxes out on liquor aroma and local vibe.
If you're tired of crowded tourist traps and want to find a place that truly has flavor, stories, and local life—
Luzhou is worth a special trip. ❤️
💬 Interaction time
Have you been to Luzhou? Which do you like more, Luzhou Laojiao or Gulin spicy chicken?
Or, do you want to know about other local hidden gems in Luzhou?
Tell me in the comments! 👇
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