[Suzaka, Endo Sake Brewery] Experience the blissful sake brewery life in Suzaka, a town of sake breweries, and immerse yourself in the history of the Edo period and the passion for sake brewing.
Located in the historic townscape of Suzaka City, Nagano Prefecture, is Endo Sake Brewery.
Founded in 1864 during the Edo period to supply sake to the Suzaka Domain, this long-established brewery boasts a history of over 160 years.
Its flagship brands, including "Keiryu" and "Doburoku," have won numerous gold medals at international competitions, guaranteeing their high quality.
Enjoying the historic atmosphere of the brewery while sampling a wide variety of sake and discovering your favorite, this is an irresistible tourist spot for sake lovers.
【Attraction 1】An overwhelming lineup! Discover your perfect drink with a generous tasting experience.
The greatest pleasure of visiting Endo Sake Brewery is the extensive tasting corner, unique to a directly managed store.
· A Thorough Tasting of a Wide Variety of Japanese Sake
From crisp, refreshing unpasteurized sake to rich, full-bodied daiginjo, and fruity, easy-to-drink limited-edition sakes, you can sample numerous brands.
The staff will carefully explain the characteristics and unique features of each sake, making it easy for even those unfamiliar with sake to find their favorite.
· The Power of the Famous "Keiryu Doburoku" and Unpasteurized Sake
Everyone will be impressed by the fresh, unique flavors of the doburoku, which is rich and packed with the umami of rice, and the unpasteurized sake, which boasts a fresh aroma from just pressing.
[Attraction 2] Beautiful White-Walled Storehouse Architecture! A Charming Shop that Conveys the Atmosphere of the Edo Period
Beyond the sake, the charm of the building itself, which evokes a sense of history, is not to be missed.
· A Charming Building Symbolizing Suzaka's "Storehouse Town"
The store, with its impressive white walls and heavy tiled roof, gives you the feeling of stepping back in time the moment you enter. The shop is decorated with traditional sake-making tools and signs, allowing you to feel the long history and tradition of the brewery firsthand.
· A lineup that can be enjoyed by non-drinkers and families
In addition to sake, there is a wide selection of non-alcoholic amazake (sweet rice drink) specially made by the brewery, sweets made with sake lees, and snacks that pair well with sake. Thoughtful touches have been made to ensure that drivers and families with children can also enjoy themselves.
【Attraction 3】Seasonal events and limited-edition sakes offer new discoveries with every visit
Endo Sake Brewery offers different experiences depending on the time of year.
· Brewery open house events and seasonal limited-edition sakes
The hugely popular "brewery open house," held in spring and autumn, brings the entire town to life with the sale of limited-edition sakes and various events. Also, limited-edition bottles such as "Hatsushibori" (first pressing) and "Hiyaoroshi" (autumn-release sake), which appear seasonally, are perfect souvenirs.
【Points to keep in mind】Precautions and smart ways to behave
· Strictly no tasting for drivers and transportation
Naturally, drivers are not allowed to sample sake. If you want to fully enjoy the tasting, we recommend accessing the brewery on foot (approximately 10-15 minutes) from Nagano Electric Railway's Suzaka Station, or by taxi or local bus.
For drivers, we highly recommend enjoying our special amazake (sweet rice wine) and sweets.
· Takeaway and Delivery of Souvenirs
Even if you purchase many bottles of your favorite sake, we can arrange for direct delivery from the store to your home. Enjoy convenient shopping during your trip without worrying about the weight of bottles.
Endo Sake Brewery is a superb sake brewery filled with the depth of traditional Japanese sake and warm hospitality.
Taking a stroll through the charming streets of Suzaka and savoring the exquisite sake, showcasing the craftsmanship of the artisans, will greatly enhance your Shinshu trip. Whether you're a sake lover or simply want to enjoy a historical atmosphere, please do visit!
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