Just came back after a family vacation and I must say this hotel is awesome in some points, but falls short in a couple of key aspects that could be improved. What we liked: 1. Excellent beach with a coral reef that offers amazing underwater views each day (lots of fish species to be discovered here while snorkeling or scuba diving). 2. Staff is very polite and always helpful no matter the location (beach, restaurants, bars...); 3. As expected all the facilities are spotless. The room cleaning was impecable. 4. Food in the buffet restaurant is diverse and most of the ingredients are of medium to good quality. 5. Feedback is asked everywhere which shows the desire to constantly improve the services. What could be improved: 1. We used a couple of times the AC in the room, and was very noisy. Fortunately, it was not so hot, and we could sleep very well, but I don't want to imagine how it would have been if we had to use it each night. 2. Our double standard, and we also noticed that swim-up rooms, did not have an insect net, so we had some issues with the mosquitos. 3. Drinks were local as per AI services, and although most of the cocktails were ok, the beer and wine were terrible (especially the beer-very poor quality). However, the prosecco and spirits hour in the evening was a plus. 4. We dined only in the oriental a la carte restaurant, as we were informed by the reception that, since we booked a double standard room, we cannot dine in all the three a la carte restaurants. We were a little dissapointed since, in the information page received with the key at our check in, it said clearly that we can book once for each of them. So, inconsistent information is not so great, especially for 5* hotels. 5. Kids club seemed to be always full, and the reservation system for chidren activities seemed weered for us. We tried two times to book but could not find empty slots for our daughter. This should be changed as it can be very frustrating for the little ones. 6. Animation team and evening entertainment are not great and are mostly tailored to British guests. Where is the Egyptian authentic experience? 7. Kids disco is a 15 minutes dancing show provided by the animation team, but surprizingly the children are not on the stage. They are in the first row trying to immitate the adults on the scene. The focus should be on children here (they should be on the stage dancing together with the animation team). 8. The furniture in the reception, and the double standard room, although looks slick, is showing its age. Overall, the hotel is good value, but more a 4*+ experience. We will shortlist it for future experiences in Sharm.