Beach Hotels in Ponte Vedra Beach

On July 5, I booked a room for 2 nights at this location through the Hilton website. I purchased the Hilton honor advanced purchase rate (which is non cancelable). Today the Hilton honors rate is $30 less on the Hilton site and much less on 3rd party sites. As a Hilton member where I booked events and meetings at Hilton properties, I thought there will be no problem with a rate adjustment (right?) I am a HONORS MEMBER. WRONG!!! The run around and wait time I experienced was more than an hour. I spoke with 3 people who all blamed the next person. The first woman said her screen wouldn't allow her to change the rate so she sent me to Louis at the Hilton advanced purchased dept. Louis said there was nothing she could do because it was their policy not to adjust rates on a pre purchased reservation. She also said the first person gave wrong information. I asked to speak to a supervisor. This woman named Satima said because I purchased the room on July 5 and today was July 17 that was more than 2 weeks ago. Wrong....do your math that's 12 days ago. She worked in the ”Diamond department” which she said was part of Hilton Corporate. So each employee blamed something for why they couldn't adjust the rate. Now when I called the hotel directly at 904-280-1661 they don't answer and eventually it goes to a disconnected cell phone number. So what are the advantages of being a Hilton Honors member? Nothing as far as I can see and their customer service is horrible. Stay at Marriott or Hyatt or any place else but not at a Hilton. You would think that after Covid they would do anything to keep business. This is just really bad business and a scam to keep money. Next I will call my credit card company. Just thought I should share this because being ripped off by this company is something that people should be aware of and should steer clear of pre paid rates and anything Hilton.