The location is great, less than a 10-minute walk from the dermatology clinic I booked, right in the heart of Hongdae. It's super convenient for shopping. From the airport, I took the slow railroad line (the one that stops at every station) and it took about 50 minutes to get to Hongdae Station, costing around 22 RMB. The hotel is right outside Hongdae Station, and the building has a huge AK PLAZA mall. I walked around a bit, and it seemed to be mostly young students, so I'm not sure about its target audience, but it didn't really appeal to me. A 3-minute walk from the hotel, there's an Emis, packed with office workers. Within a 20-minute walk, you can find GM, LUSH, and a whole street full of shops. The room isn't huge but it's very clean, and the bedding is comfortable. I especially loved that the pillows come in different firmness levels – that's a big plus. The breakfast selection is quite rich, with both Korean and Western options. However, when I went, two out of three coffee machines showed 'container needs cleaning' and no staff members were dealing with it, leaving the remaining one to work overtime with several guests waiting. The tables weren't very clean; staff just removed the previous guests' food without properly wiping them down. The breakfast area staff also lacked smiles and their attitude was just so-so, but since breakfast was free, I won't complain too much – maybe they hadn't woken up yet. The front desk is large and located on the 7th floor (press 'L' in the elevator). The staff's English was surprisingly good, making communication seamless. They were enthusiastic and proactively introduced the hotel's features. If it weren't for the concert period, and the price was right, it would be worth staying. If it's too overpriced, you might want to look for more budget-friendly options nearby.
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